Posts by jlittlej

About Jeremy Littlejohn

I love web design and marketing and have a passion in helping business owners enjoy a results-driven online business. I am a loving father and husband, and legitimate business man with high integrity.

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Here are my most recent posts

7 Web Design Tips to a Successful Business

7 Web Design Tips to a Successful Business

By on Mar 20, 2017 in News, Tips and More, web design |

Web design is composed of a variety of elements, and if you’re able to create the right mix, you’ll be able to effectively target the four metrics of success for websites. These are: traffic, conversion, customer retention and stickiness. Stand out among your competitors In creating the “right mix,” for your site, the primary principle to follow is to establish uniqueness. This refers to the ability to set itself apart from the rest to generate more attention and interest. Aside from good aesthetics, you need a strong understanding of what your target demographic likes and needs. It may all seem very simple but achieving uniqueness demands thoughtful study. “If you want to strengthen and maintain the visibility of your business’s online presence, one of the most crucial elements that you need to pay attention to is your website’s design.” To help you understand how your website can stand out in the massive online market, make sure to work with a reputable web development company and take note of the following tips:   1. Determine the “Character” of your site. Clearly identify what your business does that sets it apart from other players in your industry. Doing this will help you identify the best visual theme to use for graphic design. Graphic artists say this will be the foundation of all the artistic elements to be integrated into the website.   2. Develop a logo that represents your brand accurately. Web development companies cannot emphasize enough how important it is to carry out research in the creation of a logo. There are so many “logos for free” that you can get online but when you choose among those, you’re just molding your brand to whatever provision there is. It’s hard to be unique if you’re just making do. Develop a logo that’s entirely your own and make sure it is placed strategically throughout your website.   3. Make the psychology of color work for the website. Color has always been an integral element in design for it has the power to pull other design elements together. Also, color can instantly reveal the nature of your business especially if you follow the psychology of color for marketing. There are colors identified...

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SEO Tactics and Strategies To Try

SEO Tactics and Strategies To Try

By on Feb 15, 2017 in Blogs, News, Tips and More |

  SEO tactics and strategies come and go. Changes brought about by search engines, including algorithm changes, can render some of these SEO tactics and strategies irrelevant or downright harmful to your website. This is why it is critical to keep abreast with changes in search engine optimization — or better yet, hire specialists who are familiar with what currently works. SEO Tactics and Strategies for Small Businesses If you are a small business owner, one strategy that you might want consider using is local SEO. In the past, mom-and-pop shops thought of SEO as a luxury that they can forgo — a luxury reserved only for bigger and more established industry players. A few years ago, that idea might have been correct. But with the introduction of smart devices, that has changed. The proliferation of smartphones and tablets meant that the internet has become more accessible. Furthermore, searches done via smart devices had more of a local intent. What role does local SEO have to play in all of these? Think of local search as something akin to finding businesses on a phone book. Today, when consumers look for products or services, they sometimes add a geographical location to the keywords they are using. For example, if you are searching for a plumber in your area, you will probably use “plumber + Hollister.” What makes local search critical for business owners is the purchase intent. Quite simply, the users who add a geographical location to the keywords they are using are keen on buying products or services. If you are keen on using this SEO strategy, here’s a brief look at the basics that you should implement. On-page optimization On-page optimization is critical for both national and local SEO. The key difference between the two is that you add location along with the keywords you are targeting. That means using the keywords plus the location on your titles, h1 tags, URL, description and content. Google My Business Apart from organic ranking, you should also pay attention to how your website looks like on the SERP. If you establish a local presence by optimizing your Google local profile, you can make serious headway over your competitors. The first thing that...

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5 Different Ways to Boost Your E-Commerce Marketing Strategy in 2017

5 Different Ways to Boost Your E-Commerce Marketing Strategy in 2017

By on Jan 12, 2017 in News, Tips and More |

Online businesses are required to stay on top of their marketing strategy. When it comes to increasing brand awareness and generating more sales, nothing works better than a solid e-commerce marketing strategy. All sorts of tactics make up a strong e-commerce marketing strategy, but there are always those that tend to perform better than others — especially if you would consider the evolving preferences of people using the internet to find businesses and buy products they want. “And speaking of people’s preferences, more and more are using their smartphones and mobile devices for whatever transaction they wish to accomplish online; this was reported by Google in 2016.” This piece of news indicates that businesses would be wise to utilize marketing tactics aimed at smartphone users in order to increase engagement and conversions. So what are some of the best tactics to use, especially for e-commerce conversion optimization? Here are the 5 E-Commerce Marketing Strategy Tactics for 2017: Marketing videos These are believed to be the most persuading form of marketing content. Studies reveal that e-commerce sites with videos on them generate 100 percent more views than those without. Plus, they score higher in terms of stickiness, traffic, customer retention, and of course, conversion. And to further emphasize how strong a tactic using a marketing video is, the Internet Retailer reported that statistics reveal how people are 85% more likely to purchase a product after watching a product video ad. Visual psychology Understanding and applying the principles of visual psychology can do wonders for conversion optimization. For example, when deciding on buttons for your CTA, it’s been proven that buttons with soft, curved corners perform better than buttons with sharp, square corners. Also, big buttons always scream “I’M IMPORTANT – CLICK ME!” Google My Business listing This is one cheap and foolproof way to have the business appear on Maps and Google+, which are popularly used by consumers in locating businesses they wish to transact with. This hyper-local SEO tactic easily turns mere site visitors into actual paying and loyal customers. CTA placement Where the CTA is actually placed is known to have a strong impact on the final decision of website visitors. Making sure that it’s where it can...

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Managed Hosting Benefits Checklist

Managed Hosting Benefits Checklist

By on Dec 9, 2016 in News, Tips and More |

Website downtime can cost your business up to $50,000 per hour, according to a USA Today survey, mitigate this with Managed Hosting. While the actual loss in terms of revenue, business disruption and productivity depends on a case-to-case basis, one thing is for sure: “You suffer from measurable dollar losses for every second your website isn’t performing as it should be.” To reduce unplanned downtimes and other costly problems in the management of your website, it pays to invest in managed hosting services. As the current business landscape continues to become more competitive, delegating your website hosting to a trusted managed IT services provider is a crucial move as it allows you and your team to focus on strategy and creating value for the business. The Managed Hosting Benefits Checklist: Managed Hosting Benefit 1: Prevent server problems before they happen. At this point, you can’t afford to go offline even for just a short while. Fickle prospects will simply move on to your competitor if they find your website unreliable or slow-moving. Managed hosting ensures your servers are being continuously monitored for potential problems. This way, glitches can be fixed before they happen or become a serious cause of website operation disruption. Managed Hosting Benefit 2: Streamline the process. The marketplace can change drastically in just a blink of an eye. Businesses thus have to make processes more efficient so they can make quick turnarounds when needed. A basic WordPress hosting services plan can improve your business efficiency, as it already includes a wide range of benefits including fast servers, advanced database security, daily site backup and recovery, software, plugins and website updates. Advanced packages can also include SEO solutions, complete maintenance, custom multimedia content, social media integration and more. Managed Hosting Benefit 3: Beef up system security and secure data. Technologies that weaken or destroy website security have become stronger and more sophisticated. Thus, it is a must to make sure your website is protected by state-of-the-art security. With managed hosting, your website is constantly checked for and shielded from virus attacks, spam and malicious activities that aim to compromise critical business information. Meanwhile, data backup and recovery services ensure minimal or no valuable data loss even in the...

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What Is Organic Traffic?

What Is Organic Traffic?

By on Nov 10, 2016 in Blogs, News, Tips and More |

Organic Traffic – what is it? And how does it help businesses? Businesses today require a strong and steady online presence in order to maximize their reach with target consumers. Your website is basically your virtual front door, and you want the right people — the best fit for your products and services — to come knocking 24/7. “Of course, building a website does not guarantee that people will immediately come flocking to it on their own.” Aside from spreading the word about your online presence, you need to employ measures, such as search engine optimization, to help drive traffic to your site. Online traffic comes in different types: direct, organic traffic and paid traffic. What is direct traffic? When people visit your website without using a referring website, that is direct traffic. This happens when a person manually enters your exact URL into a browser or has your website bookmarked. What is organic traffic? Organic traffic, on the other hand, refers to web users who find their way to your website with the help of a referring URL. A person may be directed to your website after they perform a search on Google, Bing for example, using keywords. This is the kind of traffic that web marketers strive to get more of. When people type in specific keywords on a search engine and your website shows up on the first page of results, then it means that your website is highly visible and can be found by more people online — and that’s good news for your business. What is paid traffic? Paid traffic comes from pay-per-click or PPC campaigns, which are essentially advertisements. Your business may opt to pay to have your ads appear whenever a web user types specific keywords into a search engine. The placement of your ads will depend on a quality score and bidding process. Organic traffic vs paid traffic Generally, businesses focus on improving their organic or paid traffic results more. Each of these has particular advantages that can be harnessed to improve a website’s online performance. Organic traffic: Encourages the continued creation of quality content. Web users keep coming back to sources of information that are useful, reliable and engaging. This...

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