News, Tips and More

Characteristics of Top Online Marketing Strategies

Characteristics of Top Online Marketing Strategies

By on Sep 14, 2016 in Blogs, News, Tips and More |

Are your marketing strategies and efforts not producing the results you want? Maybe it’s time to review your marketing strategies and see if there are parts of it that need an update – or if the entire framework needs a complete overhaul. Constant assessment of what’s working and what’s not is a must for businesses navigating the online marketing arena today. The current environment won’t tolerate stagnant entities. It’s highly competitive, fickle and fast-changing. “However, this doesn’t mean that businesses should then just go only for the trendy and new tactics.” If you want to see results, often the best way is to go back to square one and check if you’re already covering the basic, time-tested factors that have a solid track record of getting results. These factors, which are usually seen in the most effective online marketing strategies today, include the following: A clear, defined set of objectives Before you develop your plan, much less execute your tactics, it’s absolutely crucial that the targets you want to achieve have already been clearly defined. Be as specific as possible when identifying these goals. If you want to make more money, for instance, then state exactly how much and when do you expect to achieve that figure. By being as specific as possible, you gain more guidance and confidence in defining the steps to take to reach your goal. By starting with the end in mind, you become more purposeful in making decisions and taking action. A strong content marketing strategy In the heart of the most enduring and rewarding overarching marketing strategies is a solid, authentic and scientific content marketing strategy. Content that’s interesting, informative, correctly optimized, distributed through the right channels and promoted using the most suitable platforms can be your business’s greatest asset for success. Use every piece of content you produce, from your blog posts to videos and infographics to social media posts and more, to build positive relationships with your customers. A user-centric website There’s no dichotomy to it: In these highly competitive times, your website must be both useful and beautiful, and pleasing to both humans and search engines. If you’re still spending your time tweaking code, making graphics or doing any tinkering...

Read More
Is It Time for a Website Redesign?

Is It Time for a Website Redesign?

By on Aug 19, 2016 in Blogs, News, Tips and More |

Website Redesign: A website should not remain in a state of stasis. Periodically, you need to shake things up and make minor adjustments to reflect changes in available technology as well as your preference and aesthetics. “But when is a website redesign truly necessary?” Whether you have a normal website or an e-commerce site, a complete design overhaul is a big investment that requires plenty of resources and commitment from your part. Hence, it is necessary to know when minor tweaks will do and when a total revamp is necessary. Here are some signs that you are due for a website redesign. Your website looks dated Perhaps, your company was one of the early adopters of the idea of websites being a vital tool for business. You may have experienced a high degree of success in the past, but today, your website looks like a relic from days gone by. Check your website. Is it running on an outdated platform? Does it still rely on Flash? How does your homepage look? Is it cluttered because of the sheer volume of information on it? Compare your website with your competitors’. Which looks more visually appealing? Your website is not yet compatible with mobile devices If your website is still incompatible with mobile devices, you are losing a substantial volume of potential customers. In recent years, the number of consumers using tablets and smartphones for browsing the internet has surged. Responsive website design ensures that your website can be viewed optimally whether the user is browsing from a desktop computer or a mobile device. Also, search engines like Google favor websites which are mobile-friendly. Your search engine rank has dipped considerably There are plenty of factors that influence a website’s ranking on search engines. One of those factors is the architecture of your website. If it has been built using old principles, it may not perform as well as it used to because of the changes in the algorithms of search engines. Visitors are bouncing off Your website might be getting a huge amount of traffic. But as soon as they get to your website, they leave immediately. One key reason behind that is that your website is difficult to navigate and visitors...

Read More
5 Ways to Increase Website Traffic

5 Ways to Increase Website Traffic

By on Jun 13, 2016 in Blogs, News, Tips and More |

Just because you’ve had a website built for your business, it does not necessarily mean that potential customers will automatically visit it in droves. In order to grow your website and increase website traffic, you have to invest ample time, money and energy. What are some of the best ways to drive traffic to your website?   Start a blog The primary purpose of a blog is to serve as a platform to inform and convert prospects into paying customers. Take note that in blogging, your main focus should not be selling your products or services. Instead, your primary focus should be to provide reliable and helpful information. Here, the quality of the content is of utmost importance. Show that you possess expertise in your field and you will gain a sizeable following. Take a cookie-cutter approach and your site visitors will leave. It is also worth mentioning that sharing blog posts on social networks help increase the reach of your blog posts. Make sure that you share each post on your social media accounts and put social sharing widgets on your website. Write guest posts Apart from helping drive traffic to your website, guest blogging, when done right, can also provide your website with quality links. Start by looking for blogs that are relevant to your business and make a pitch to write guest posts for these. Make sure that you write a quality blog post and avoid turning that into an opportunity to pitch your product or service. You can include links to your post but limit these to three to five links. Also, make sure that you finish your guest post with a call-to-action. Contests and promotions Another great way to entice people to visit your website is to host contests and promotions. Here, you can require participants to use their social media accounts to join your contest or promotion. Through the use of social media, you can extend the exposure and reach of your contest — and by extension, your website. Referral program Referral programs allow businesses to tap their loyal customers to help them grow their websites. Here, you can use a wide variety of online tools to get the help of your customers via...

Read More
On-Page SEO and Off-Page SEO Tips That Have Stood the Test of Time

On-Page SEO and Off-Page SEO Tips That Have Stood the Test of Time

By on May 26, 2016 in Blogs, News, Tips and More |

Most SEO strategies are roughly divided into two components: on-page and off-page. Some marketers prefer to work only on the type of optimization they need based on specific factors such as the age of their website and the volume of content on their site. Others invest in both on-page SEO and off-page SEO elements in the aim to get the best results from both worlds. While the SEO world keeps changing, some approaches have proven to be effective and still relevant as ever when it comes to helping your brand get noticed by both human users and search spiders, leading to better rankings. Here are some time-tested tips to consider: On-page SEO: Best practices to follow On-page optimization elements are those that are visible on (and are happening within) the site. A solid on-page SEO approach will have the following factors present: Quality optimized content. Brands need Informative and engaging content that has the right keywords and answers the queries and interests of your audience. It must be original and presented in a variety of content formats preferred by target customers. Moreover, it must be published on a regular basis. Correct on-page elements. These include the page title, page description, headings and images that are built and formatted to help human users and search engines understand your site and its purpose better and faster. Descriptive, structured URL. Your URL structure should include your keywords and ideally be short and descriptive. It must show the information hierarchy in your site, allowing users and search engines to navigate your website more efficiently. Internal linking strategy. Give users more reasons to stay on your site by adding links to your content that lead to other internal pages. Well-placed internal links likewise help search engines discover these other pages and identify the most important places in your site. Off-page SEO: Techniques to try As the name suggests, off-page SEO refers to elements outside your website. Some of the reputation-building tactics you can do offsite include the following: Be visible on social media. Better yet, build a community there to foster better engagement and understand your customers better. Share your expertise. This can be done through a number of channels including forum postings, submitting...

Read More
Get Found — Starting With Local SEO

Get Found — Starting With Local SEO

By on Apr 28, 2016 in News, Tips and More |

A lot of companies think that local SEO is reserved only for mom-and-pop shops. As such, they miss out on several benefits this type of SEO offers. Recent developments, including the Pigeon algorithm update released by Google, herald the increased role of local SEO in online marketing. Many companies that have invested in local SEO have reported substantial gains following the release of the Pigeon update. But why should you consider investing in local SEO if you are already enforcing different SEO and other online marketing strategies? For one, this allows you to take advantage of Google’s favoritism toward local businesses. The search engine giant has historically favored local businesses, offering them multiple powerful tools for free. One key reason behind this is that Google wants to showcase local businesses that are popular with users. Google is also working hard to provide users with individualized results. Although current technologies are nowhere near what the search engine envisions, local SEO is a key step toward that direction. Today, you can catch a glimpse of what Google wants to achieve. Through the use of user’s search history and geographic location, the search engine can deliver more individualized results. The increased use of mobile and wearable devices is driving the need for local SEO. Most users of these devices are looking for establishments which will cater to their needs within close proximity. If you are interested in local SEO but don’t know where to start, here’s a quick checklist of the steps you need to undertake. Claim your local business profiles online Pore over every listing about your business in online directories, review sites and even on Google Maps and make sure that the information on these are updated and accurate. Create content for a local audience The next thing you need to do is to optimize your content. The simplest way to do this is to include the name of the neighborhood, city or region in the headlines and body of your content. It would also be helpful to get your content published in other relevant blogs and local news outlets. Entice your customers to leave a good word for you Although you cannot directly solicit positive reviews from your customers,...

Read More
E-commerce Websites: Ready to Expand?

E-commerce Websites: Ready to Expand?

By on Mar 31, 2016 in News, Tips and More, web design |

Are you already taking advantage of e-commerce websites in your business, or are you still on the fence about joining the online marketplace? When online shopping became more prevalent and in-demand, some observers thought that it was already the pinnacle of what technology can offer to consumers and businesses. The ability to search for products, order, and have it delivered to your door without leaving your desk was then considered the height of revolutionary e-commerce. Not too long after, though, the big mobile shift happened. From using desktop computers and laptops, people began using their handheld devices more and more and became accustomed to using their tablets and smartphones for a huge bulk of their online activities. In this mobile-driven environment, businesses with e-commerce websites acquired a direct, personal and intimate connection with each of their customers in a way that has never been possible before. If a person can easily buy your product with just the swipe of a finger, then it’s not difficult to imagine how that ease and convenience can significantly boost sales every day. With e-commerce websites, you can accomplish the following: Cut costs. E-commerce offers you an opportunity to do away with a traditional brick-and-mortar store, and in the process frees you from expensive operational costs such as commercial property rent or lease, in-house staff salary, utility bills, maintenance and so on. Drive sales up. Having an e-commerce website allows you to increase your sales. That’s because the platform removes many of the most common barriers to buying and delivers the entire shopping experience right into the hands of the customers: from product selection and research, to ordering, to payment and checkout — even up to after-sales services and products reviews. Empower your customers. Empowered customers are paying customers. When you equip your audience with relevant and up-to-date information, you remove their fears and hesitations and increase their confidence to buy from you. And e-commerce allows you to do just that. Your online store can publish comprehensive product information, buying guides, technical support, warranty terms, answers to FAQs, news that highlight the legitimacy and credibility of your business, and other valuable content that engage new and returning customers to your site. So if you...

Read More