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Organic SEO vs. Local SEO

Organic SEO vs. Local SEO

By on Oct 24, 2016 in Blogs, News, Tips and More |

Organic SEO vs. Local SEO, which will suit your business best? As a small business owner, your main goal in online marketing is to reach the greatest possible number of potential customers. There are several strategies that you can utilize to achieve that goal including PPC, social media, local SEO and organic SEO. What’s the difference between Organic SEO and Local SEO? Both local and organic search seek to provide searchers with the best user experience. However, the two have a few key differences. In organic search, the main focus of the work involved revolves mainly around your website. The work includes providing useful and relevant content, link building, improving domain authority, and providing social proof. It is ideal for business owners who want to reach customers from all over. Local search, on the other hand, revolves around a specific location. It is beneficial for businesses with a physical location. In organic search, links play a crucial role as these help search engines determine whether your website offers value to users. Links also reflect the trustworthiness and reliability of your website. “The more quality links that your website earns from trustworthy websites, the better your online reputation will be.” This is why quality link building remains one of the most important aspects of organic search. Local search, on the other hand, depends heavily on citations. What are citations? Citations refer to the mentions of your company’s name, address and phone (or NAP) in business directories and listings. Like links in organic search, the more citations a business has, the more it will be deemed trustworthy. Although citations are not considered as votes, unlike links, these show search engines and users proof that your business exists and operates in a specific location. If you do not check and ensure that your NAP is listed consistently, search engines will think that your business information is unreliable. In organic search, the algorithm of search engines focuses more on content while in local search, search engines focus more on your location and NAP. As for indexing, search engines index your website pages for organic search. In local search, the search engines index locations. In order to be successful in organic search, you will...

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Characteristics of Top Online Marketing Strategies

Characteristics of Top Online Marketing Strategies

By on Sep 14, 2016 in Blogs, News, Tips and More |

Are your marketing strategies and efforts not producing the results you want? Maybe it’s time to review your marketing strategies and see if there are parts of it that need an update – or if the entire framework needs a complete overhaul. Constant assessment of what’s working and what’s not is a must for businesses navigating the online marketing arena today. The current environment won’t tolerate stagnant entities. It’s highly competitive, fickle and fast-changing. “However, this doesn’t mean that businesses should then just go only for the trendy and new tactics.” If you want to see results, often the best way is to go back to square one and check if you’re already covering the basic, time-tested factors that have a solid track record of getting results. These factors, which are usually seen in the most effective online marketing strategies today, include the following: A clear, defined set of objectives Before you develop your plan, much less execute your tactics, it’s absolutely crucial that the targets you want to achieve have already been clearly defined. Be as specific as possible when identifying these goals. If you want to make more money, for instance, then state exactly how much and when do you expect to achieve that figure. By being as specific as possible, you gain more guidance and confidence in defining the steps to take to reach your goal. By starting with the end in mind, you become more purposeful in making decisions and taking action. A strong content marketing strategy In the heart of the most enduring and rewarding overarching marketing strategies is a solid, authentic and scientific content marketing strategy. Content that’s interesting, informative, correctly optimized, distributed through the right channels and promoted using the most suitable platforms can be your business’s greatest asset for success. Use every piece of content you produce, from your blog posts to videos and infographics to social media posts and more, to build positive relationships with your customers. A user-centric website There’s no dichotomy to it: In these highly competitive times, your website must be both useful and beautiful, and pleasing to both humans and search engines. If you’re still spending your time tweaking code, making graphics or doing any tinkering...

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Is It Time for a Website Redesign?

Is It Time for a Website Redesign?

By on Aug 19, 2016 in Blogs, News, Tips and More |

Website Redesign: A website should not remain in a state of stasis. Periodically, you need to shake things up and make minor adjustments to reflect changes in available technology as well as your preference and aesthetics. “But when is a website redesign truly necessary?” Whether you have a normal website or an e-commerce site, a complete design overhaul is a big investment that requires plenty of resources and commitment from your part. Hence, it is necessary to know when minor tweaks will do and when a total revamp is necessary. Here are some signs that you are due for a website redesign. Your website looks dated Perhaps, your company was one of the early adopters of the idea of websites being a vital tool for business. You may have experienced a high degree of success in the past, but today, your website looks like a relic from days gone by. Check your website. Is it running on an outdated platform? Does it still rely on Flash? How does your homepage look? Is it cluttered because of the sheer volume of information on it? Compare your website with your competitors’. Which looks more visually appealing? Your website is not yet compatible with mobile devices If your website is still incompatible with mobile devices, you are losing a substantial volume of potential customers. In recent years, the number of consumers using tablets and smartphones for browsing the internet has surged. Responsive website design ensures that your website can be viewed optimally whether the user is browsing from a desktop computer or a mobile device. Also, search engines like Google favor websites which are mobile-friendly. Your search engine rank has dipped considerably There are plenty of factors that influence a website’s ranking on search engines. One of those factors is the architecture of your website. If it has been built using old principles, it may not perform as well as it used to because of the changes in the algorithms of search engines. Visitors are bouncing off Your website might be getting a huge amount of traffic. But as soon as they get to your website, they leave immediately. One key reason behind that is that your website is difficult to navigate and visitors...

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Stop Wasting Money on Online Marketing Mistakes

Stop Wasting Money on Online Marketing Mistakes

By on Jul 25, 2016 in Blogs, News, Tips and More |

It can be frustrating to invest a sizeable amount of your budget toward online marketing mistakes and advertising only to reap marginal returns while your competitors are faring well. There is no single sure method that will guarantee success in digital marketing. Each campaign is comprised of several moving parts that you need to pay close attention to. If you neglect just one aspect, you might not get the results that you are after. And sometimes, things do not have to be complicated. Learning and mastering the basics can go a long way in ensuring that your customers find you and engage with your brand. Sometimes, without even noticing and with good intentions in mind, you are throwing your marketing campaign off-track with simple mistakes. 5 Online Marketing Mistakes? Customers can’t find you easily on Google You’ve hired the best team of designers and copywriters to help build a website for your business, and yet you are not noticing any difference in your leads and sales. Before figuring out what’s wrong with your website, you should take into account how long it has been up and running. A new website can take anywhere between a few months to a year before getting a good ranking on search engines like Google. Sometimes, all you need to do is to wait patiently while laying the groundwork for future success. What groundwork? If you want your customers to find you on Google and other search engines, you need to invest in quality search engine optimization (SEO) work, combining technical aspects with the publishing of quality and relevant content that drives customers to your website. Poor design But, say that you have invested in SEO and potential customers are coming in droves, and yet again, you do not see a big bump in conversions. What gives? If you have a substantial amount of traffic coming in and yet these customers are not converting, one possible area that you should look into is your website’s design. Is it easy to navigate? Can customers easily find what they are looking for? Does your website load quickly? The key thing to remember here is that your website is vying for the time and attention of Web...

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5 Ways to Increase Website Traffic

5 Ways to Increase Website Traffic

By on Jun 13, 2016 in Blogs, News, Tips and More |

Just because you’ve had a website built for your business, it does not necessarily mean that potential customers will automatically visit it in droves. In order to grow your website and increase website traffic, you have to invest ample time, money and energy. What are some of the best ways to drive traffic to your website?   Start a blog The primary purpose of a blog is to serve as a platform to inform and convert prospects into paying customers. Take note that in blogging, your main focus should not be selling your products or services. Instead, your primary focus should be to provide reliable and helpful information. Here, the quality of the content is of utmost importance. Show that you possess expertise in your field and you will gain a sizeable following. Take a cookie-cutter approach and your site visitors will leave. It is also worth mentioning that sharing blog posts on social networks help increase the reach of your blog posts. Make sure that you share each post on your social media accounts and put social sharing widgets on your website. Write guest posts Apart from helping drive traffic to your website, guest blogging, when done right, can also provide your website with quality links. Start by looking for blogs that are relevant to your business and make a pitch to write guest posts for these. Make sure that you write a quality blog post and avoid turning that into an opportunity to pitch your product or service. You can include links to your post but limit these to three to five links. Also, make sure that you finish your guest post with a call-to-action. Contests and promotions Another great way to entice people to visit your website is to host contests and promotions. Here, you can require participants to use their social media accounts to join your contest or promotion. Through the use of social media, you can extend the exposure and reach of your contest — and by extension, your website. Referral program Referral programs allow businesses to tap their loyal customers to help them grow their websites. Here, you can use a wide variety of online tools to get the help of your customers via...

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On-Page SEO and Off-Page SEO Tips That Have Stood the Test of Time

On-Page SEO and Off-Page SEO Tips That Have Stood the Test of Time

By on May 26, 2016 in Blogs, News, Tips and More |

Most SEO strategies are roughly divided into two components: on-page and off-page. Some marketers prefer to work only on the type of optimization they need based on specific factors such as the age of their website and the volume of content on their site. Others invest in both on-page SEO and off-page SEO elements in the aim to get the best results from both worlds. While the SEO world keeps changing, some approaches have proven to be effective and still relevant as ever when it comes to helping your brand get noticed by both human users and search spiders, leading to better rankings. Here are some time-tested tips to consider: On-page SEO: Best practices to follow On-page optimization elements are those that are visible on (and are happening within) the site. A solid on-page SEO approach will have the following factors present: Quality optimized content. Brands need Informative and engaging content that has the right keywords and answers the queries and interests of your audience. It must be original and presented in a variety of content formats preferred by target customers. Moreover, it must be published on a regular basis. Correct on-page elements. These include the page title, page description, headings and images that are built and formatted to help human users and search engines understand your site and its purpose better and faster. Descriptive, structured URL. Your URL structure should include your keywords and ideally be short and descriptive. It must show the information hierarchy in your site, allowing users and search engines to navigate your website more efficiently. Internal linking strategy. Give users more reasons to stay on your site by adding links to your content that lead to other internal pages. Well-placed internal links likewise help search engines discover these other pages and identify the most important places in your site. Off-page SEO: Techniques to try As the name suggests, off-page SEO refers to elements outside your website. Some of the reputation-building tactics you can do offsite include the following: Be visible on social media. Better yet, build a community there to foster better engagement and understand your customers better. Share your expertise. This can be done through a number of channels including forum postings, submitting...

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