web design

7 Web Design Tips to a Successful Business

7 Web Design Tips to a Successful Business

By on Mar 20, 2017 in News, Tips and More, web design |

Web design is composed of a variety of elements, and if you’re able to create the right mix, you’ll be able to effectively target the four metrics of success for websites. These are: traffic, conversion, customer retention and stickiness. Stand out among your competitors In creating the “right mix,” for your site, the primary principle to follow is to establish uniqueness. This refers to the ability to set itself apart from the rest to generate more attention and interest. Aside from good aesthetics, you need a strong understanding of what your target demographic likes and needs. It may all seem very simple but achieving uniqueness demands thoughtful study. “If you want to strengthen and maintain the visibility of your business’s online presence, one of the most crucial elements that you need to pay attention to is your website’s design.” To help you understand how your website can stand out in the massive online market, make sure to work with a reputable web development company and take note of the following tips:   1. Determine the “Character” of your site. Clearly identify what your business does that sets it apart from other players in your industry. Doing this will help you identify the best visual theme to use for graphic design. Graphic artists say this will be the foundation of all the artistic elements to be integrated into the website.   2. Develop a logo that represents your brand accurately. Web development companies cannot emphasize enough how important it is to carry out research in the creation of a logo. There are so many “logos for free” that you can get online but when you choose among those, you’re just molding your brand to whatever provision there is. It’s hard to be unique if you’re just making do. Develop a logo that’s entirely your own and make sure it is placed strategically throughout your website.   3. Make the psychology of color work for the website. Color has always been an integral element in design for it has the power to pull other design elements together. Also, color can instantly reveal the nature of your business especially if you follow the psychology of color for marketing. There are colors identified...

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E-commerce Websites: Ready to Expand?

E-commerce Websites: Ready to Expand?

By on Mar 31, 2016 in News, Tips and More, web design |

Are you already taking advantage of e-commerce websites in your business, or are you still on the fence about joining the online marketplace? When online shopping became more prevalent and in-demand, some observers thought that it was already the pinnacle of what technology can offer to consumers and businesses. The ability to search for products, order, and have it delivered to your door without leaving your desk was then considered the height of revolutionary e-commerce. Not too long after, though, the big mobile shift happened. From using desktop computers and laptops, people began using their handheld devices more and more and became accustomed to using their tablets and smartphones for a huge bulk of their online activities. In this mobile-driven environment, businesses with e-commerce websites acquired a direct, personal and intimate connection with each of their customers in a way that has never been possible before. If a person can easily buy your product with just the swipe of a finger, then it’s not difficult to imagine how that ease and convenience can significantly boost sales every day. With e-commerce websites, you can accomplish the following: Cut costs. E-commerce offers you an opportunity to do away with a traditional brick-and-mortar store, and in the process frees you from expensive operational costs such as commercial property rent or lease, in-house staff salary, utility bills, maintenance and so on. Drive sales up. Having an e-commerce website allows you to increase your sales. That’s because the platform removes many of the most common barriers to buying and delivers the entire shopping experience right into the hands of the customers: from product selection and research, to ordering, to payment and checkout — even up to after-sales services and products reviews. Empower your customers. Empowered customers are paying customers. When you equip your audience with relevant and up-to-date information, you remove their fears and hesitations and increase their confidence to buy from you. And e-commerce allows you to do just that. Your online store can publish comprehensive product information, buying guides, technical support, warranty terms, answers to FAQs, news that highlight the legitimacy and credibility of your business, and other valuable content that engage new and returning customers to your site. So if you...

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How to Boost Sales With Website Design

How to Boost Sales With Website Design

By on Dec 28, 2015 in News, Tips and More, web design |

In this digital age, a website is just as important to your business as your physical office is. With consumers constantly glued to the Internet for much of each day, business owners can’t afford to miss opportunities for conversion that are presented across the World Wide Web—and an official website will serve as the hub for your online activity. It’s not enough to want your website to be pretty and fun to browse through; this online asset has to be strategically designed to motivate your visitors to perform specific actions that will benefit your business. This means that your website must be able to get visitors to share their email address, subscribe to your newsletters, pay a visit to your office or store, make a phone call, attend your events, join in on the conversations across your social media profiles, or make an actual purchase. Your website can get your target audience to do all that and more—as long as it’s carefully and insightfully designed to convert traffic into customers. How to boost sales through website design? Here are four simple yet powerful ways to get the job done.  Keep layout and navigation simple. Today’s Web users aren’t impressed by flashy animation, garish colors or flamboyant stylings. In the age of Instagram photos and tweets, people have come to value minimalist approaches over over-the-top presentations. Clean and simple designs that present a few navigation options that instantly take them to different parts of the site are better appreciated. Make it responsive. When was the last time you went for a walk, took the bus to work, ate at a restaurant, or did practically anything without seeing people with a device in their hands? People take the Internet everywhere, so make sure that your website is accessible regardless of whether your prospects are using their smartphone, tablet or laptop.  Present your brand’s authentic self. Write your own content. Post photos of your team, your actual products, your recent events, your own premises. Web users won’t be impressed by your site if they find stock photos that they’ve already seen countless times on other websites. Make your content organic and original so people can get to know your company better.  Be...

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Help Your Web Designer With These Simple Tips

Help Your Web Designer With These Simple Tips

By on Nov 10, 2015 in News, Tips and More, web design |

Unless you can afford to hire a Web designer into your own workforce, you will likely need to get the help of a Web design shop to help build your small business website. Many consider working with a web designer a tricky matter. You can easily avoid these pitfalls with these helpful tips. Building a website takes time One key mistake business owners often make is to rush their designers. This can backfire in the form of high costs and a poorly designed and badly performing website. Instead, give your designer ample time to design and build your website. Ask for a progress report Although you have to give your web designer ample time to work on your website, you can ask for constant updates on the work progress. This will allow you to see mistakes that can be changed before the site goes live. Always be testing It is perfectly natural for designers and clients to have disagreements. In order to settle a stalemate, the best approach is to test the design with a small segment of your audience. And then, you can use the results to make the necessary adjustments. Stick to one design Instead of asking your designer to come up with multiple designs, brainstorm together and give him enough freedom to interpret your concepts. If you ask the designer to come up with multiple designs, you will be tempted to cherry-pick certain elements which may not be possible to use in one design. Too many cooks… Once the design begins to take shape, you might be tempted to show it to your colleagues and friends to get their opinion about it. Unless you are reporting to a higher up, this can be counterproductive. People have differing opinions and tastes, which are subjective. As such, these differing opinions can only undermine the progress you and your designer have made. Stop chasing perfection Designers fully understand that attaining perfection is not possible. Some clients, on the other hand, seemingly do not know where to stop and make requests for additions and corrections which lead to overworking of the design. As a client, you have to remember that it is not about you but about people who will...

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8 Search Engine Optimization Tips You Need to Know and Do Now

8 Search Engine Optimization Tips You Need to Know and Do Now

By on Oct 8, 2015 in News, Tips and More, web design |

Search engine optimization is a “living, breathing” beast that needs constant work. Because search engines (primarily, Google) continue to develop better algorithms to deliver refined search results, your previous strategies might not have the killer results they used to give. So expect to change those tactics to fit current practices. And here are eight search engine optimization tips that meet today’s standards: 1. Create exceptional content. The kind people will want to share—repeatedly. Moz founder Rand Fishkin knows this to be true. By producing interesting, one-off content, Fishkin shares that his business spent no more than $200 on marketing efforts in the first five years of its existence. Also, when people share your incredible content, your website gets more inbound links. Inbound links still influence search engines. It not only helps with your SEO efforts but also gives you more referral traffic, meaning more brand exposure and potentially more sales. 2. Blog—it’s good for you. Blogging creates micro-conversions. Micro-conversions keep your website, your brand top of mind for customers who need what you are offering. 3. Write what you know. Before you drive yourself nuts with long tail keywords and keyword placement, focus on writing expert content. If you’re not as comfortable with your knowledge as you should be, hire people who are experts in your subject or field. When you generate expert content, search engines take notice of your authority and rank you accordingly. 4. Optimize your website. Content is crucial, but so is the technical aspect of your online presence. For starters, your Web design should consider mobile accessibility. Mobile users are growing every year, and industry insiders predict they’ll overtake desktop users. If your website isn’t optimized for mobile use, you will lose valuable opportunities. Other technical aspects to focus on are duplicate pages and content, broken links, and onsite navigation. 5. Test your CTAs. You want people to do something, right? Sign up. Buy. Inquire. Share. You need more than compelling call-to-action language. You need the right elements: the color of the buttons, the placement of your CTAs, and other more encouraging elements. Test to know what works for your brand and your market segment. 6. Earn hard links. Again, this goes back to gaining...

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