Blogs

The Fundamentals of Social Media Marketing

The Fundamentals of Social Media Marketing

By on Apr 19, 2017 in Blogs, News, Tips and More |

The various social media platforms are among the best places to leverage your content, thanks to the power of social media marketing. “The internet is such a success, it would be regretful not to harness its full potential to help your business reach its target audience and your website rank higher in the search results.” Read on to better understand why social media is the best place to engage potential and existing customers and to drive business growth as part of an effective marketing strategy.   What is social media marketing?   Social media marketing in simple words is the use of social media platforms to promote the products and services of a business. It is the process of catching the attention of your audience and driving traffic to your website through social networking.   Why should a business-minded individual spend time on social media and even invest in it?   1. It is the best place to easily and quickly share news and content. The use of social media is an effective marketing strategy that doesn’t require you to spend much as compared to television and newspaper advertisements. The best part of it is that it delivers. With the right mindset and strategy, it is a sure-fire way to get your business in front of many eyes. 2. It helps Increase brand awareness and loyalty. Your social media presence will make it easy for your existing and potential customers to reach you and interact with you. When you connect with your audience, you gain their trust and approval. According to an article published on Convince & Convert, 53% of Americans ages 12 and up who follow brands in social media are more loyal to those brands. 3. It leads to improved customer experience and satisfaction. Use social media not only to advertise your products and services, but to connect with your audience as well. Whether it is good feedback or a complaint they want to say, be there. Listen, reply, and address their concerns if there are any. 4. It increases website traffic, rankings, and sales. Social media directs people to your website. The more likes or shares you have, the more opportunities to rank higher in the...

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SEO Tactics and Strategies To Try

SEO Tactics and Strategies To Try

By on Feb 15, 2017 in Blogs, News, Tips and More |

  SEO tactics and strategies come and go. Changes brought about by search engines, including algorithm changes, can render some of these SEO tactics and strategies irrelevant or downright harmful to your website. This is why it is critical to keep abreast with changes in search engine optimization — or better yet, hire specialists who are familiar with what currently works. SEO Tactics and Strategies for Small Businesses If you are a small business owner, one strategy that you might want consider using is local SEO. In the past, mom-and-pop shops thought of SEO as a luxury that they can forgo — a luxury reserved only for bigger and more established industry players. A few years ago, that idea might have been correct. But with the introduction of smart devices, that has changed. The proliferation of smartphones and tablets meant that the internet has become more accessible. Furthermore, searches done via smart devices had more of a local intent. What role does local SEO have to play in all of these? Think of local search as something akin to finding businesses on a phone book. Today, when consumers look for products or services, they often add a geographical location to the keywords they are using. For example, if you are searching for a plumber in your area, you will probably use “plumber + Hollister.” What makes local search critical for business owners is the purchase intent. Quite simply, the users who add a geographical location to the keywords they are using are keen on buying products or services. If you are keen on using this SEO strategy, here’s a brief look at the basics that you should implement. On-page optimization On-page optimization is critical for both national and local SEO. The key difference between the two is that you add location along with the keywords you are targeting. That means using the keywords plus the location on your titles, h1 tags, URL, description and content. Google My Business Apart from organic ranking, you should also pay attention to how your website looks like on the SERP. If you establish a local presence by optimizing your Google local profile, you can make serious headway over your competitors. The first thing that you...

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What Is Organic Traffic?

What Is Organic Traffic?

By on Nov 10, 2016 in Blogs, News, Tips and More |

Organic Traffic – what is it? And how does it help businesses? Businesses today require a strong and steady online presence in order to maximize their reach with target consumers. Your website is basically your virtual front door, and you want the right people — the best fit for your products and services — to come knocking 24/7. “Of course, building a website does not guarantee that people will immediately come flocking to it on their own.” Aside from spreading the word about your online presence, you need to employ measures, such as search engine optimization, to help drive traffic to your site. Online traffic comes in different types: direct, organic traffic and paid traffic. What is direct traffic? When people visit your website without using a referring website, that is direct traffic. This happens when a person manually enters your exact URL into a browser or has your website bookmarked. What is organic traffic? Organic traffic, on the other hand, refers to web users who find their way to your website with the help of a referring URL. A person may be directed to your website after they perform a search on Google, Bing for example, using keywords. This is the kind of traffic that web marketers strive to get more of. When people type in specific keywords on a search engine and your website shows up on the first page of results, then it means that your website is highly visible and can be found by more people online — and that’s good news for your business. What is paid traffic? Paid traffic comes from pay-per-click or PPC campaigns, which are essentially advertisements. Your business may opt to pay to have your ads appear whenever a web user types specific keywords into a search engine. The placement of your ads will depend on a quality score and bidding process. Organic traffic vs paid traffic Generally, businesses focus on improving their organic or paid traffic results more. Each of these has particular advantages that can be harnessed to improve a website’s online performance. Organic traffic: Encourages the continued creation of quality content. Web users keep coming back to sources of information that are useful, reliable and engaging. This...

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Organic SEO vs. Local SEO

Organic SEO vs. Local SEO

By on Oct 24, 2016 in Blogs, News, Tips and More |

Organic SEO vs. Local SEO, which will suit your business best? As a small business owner, your main goal in online marketing is to reach the greatest possible number of potential customers. There are several strategies that you can utilize to achieve that goal including PPC, social media, local SEO and organic SEO. What’s the difference between Organic SEO and Local SEO? Both local and organic search seek to provide searchers with the best user experience. However, the two have a few key differences. In organic search, the main focus of the work involved revolves mainly around your website. The work includes providing useful and relevant content, link building, improving domain authority, and providing social proof. It is ideal for business owners who want to reach customers from all over. Local search, on the other hand, revolves around a specific location. It is beneficial for businesses with a physical location. In organic search, links play a crucial role as these help search engines determine whether your website offers value to users. Links also reflect the trustworthiness and reliability of your website. “The more quality links that your website earns from trustworthy websites, the better your online reputation will be.” This is why quality link building remains one of the most important aspects of organic search. Local search, on the other hand, depends heavily on citations. What are citations? Citations refer to the mentions of your company’s name, address and phone (or NAP) in business directories and listings. Like links in organic search, the more citations a business has, the more it will be deemed trustworthy. Although citations are not considered as votes, unlike links, these show search engines and users proof that your business exists and operates in a specific location. If you do not check and ensure that your NAP is listed consistently, search engines will think that your business information is unreliable. In organic search, the algorithm of search engines focuses more on content while in local search, search engines focus more on your location and NAP. As for indexing, search engines index your website pages for organic search. In local search, the search engines index locations. In order to be successful in organic search, you will...

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Characteristics of Top Online Marketing Strategies

Characteristics of Top Online Marketing Strategies

By on Sep 14, 2016 in Blogs, News, Tips and More |

Are your marketing strategies and efforts not producing the results you want? Maybe it’s time to review your marketing strategies and see if there are parts of it that need an update – or if the entire framework needs a complete overhaul. Constant assessment of what’s working and what’s not is a must for businesses navigating the online marketing arena today. The current environment won’t tolerate stagnant entities. It’s highly competitive, fickle and fast-changing. “However, this doesn’t mean that businesses should then just go only for the trendy and new tactics.” If you want to see results, often the best way is to go back to square one and check if you’re already covering the basic, time-tested factors that have a solid track record of getting results. These factors, which are usually seen in the most effective online marketing strategies today, include the following: A clear, defined set of objectives Before you develop your plan, much less execute your tactics, it’s absolutely crucial that the targets you want to achieve have already been clearly defined. Be as specific as possible when identifying these goals. If you want to make more money, for instance, then state exactly how much and when do you expect to achieve that figure. By being as specific as possible, you gain more guidance and confidence in defining the steps to take to reach your goal. By starting with the end in mind, you become more purposeful in making decisions and taking action. A strong content marketing strategy In the heart of the most enduring and rewarding overarching marketing strategies is a solid, authentic and scientific content marketing strategy. Content that’s interesting, informative, correctly optimized, distributed through the right channels and promoted using the most suitable platforms can be your business’s greatest asset for success. Use every piece of content you produce, from your blog posts to videos and infographics to social media posts and more, to build positive relationships with your customers. A user-centric website There’s no dichotomy to it: In these highly competitive times, your website must be both useful and beautiful, and pleasing to both humans and search engines. If you’re still spending your time tweaking code, making graphics or doing any tinkering...

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Is It Time for a Website Redesign?

Is It Time for a Website Redesign?

By on Aug 19, 2016 in Blogs, News, Tips and More |

Website Redesign: A website should not remain in a state of stasis. Periodically, you need to shake things up and make minor adjustments to reflect changes in available technology as well as your preference and aesthetics. “But when is a website redesign truly necessary?” Whether you have a normal website or an e-commerce site, a complete design overhaul is a big investment that requires plenty of resources and commitment from your part. Hence, it is necessary to know when minor tweaks will do and when a total revamp is necessary. Here are some signs that you are due for a website redesign. Your website looks dated Perhaps, your company was one of the early adopters of the idea of websites being a vital tool for business. You may have experienced a high degree of success in the past, but today, your website looks like a relic from days gone by. Check your website. Is it running on an outdated platform? Does it still rely on Flash? How does your homepage look? Is it cluttered because of the sheer volume of information on it? Compare your website with your competitors’. Which looks more visually appealing? Your website is not yet compatible with mobile devices If your website is still incompatible with mobile devices, you are losing a substantial volume of potential customers. In recent years, the number of consumers using tablets and smartphones for browsing the internet has surged. Responsive website design ensures that your website can be viewed optimally whether the user is browsing from a desktop computer or a mobile device. Also, search engines like Google favor websites which are mobile-friendly. Your search engine rank has dipped considerably There are plenty of factors that influence a website’s ranking on search engines. One of those factors is the architecture of your website. If it has been built using old principles, it may not perform as well as it used to because of the changes in the algorithms of search engines. Visitors are bouncing off Your website might be getting a huge amount of traffic. But as soon as they get to your website, they leave immediately. One key reason behind that is that your website is difficult to navigate and visitors...

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