The nature of the Web is to be in a state of perpetual change. In fact, experts are having a hard time tracking and measuring the developments in online technology because the changes are often too fast for them. The shifts happen in such huge and exponential strides that their methods and tools for measuring change that have worked so well in the past just cannot be used anymore.
To make your website as dynamic as the online marketplace, it’s not enough to stay tuned in to current trends and fads. In fact, doing the opposite is just as critical. You may want to always be reminded of timeless Web design tenets that will serve as the foundation of your website building approach.
Here are some website design and building principles that we try to always keep in mind and that you can always rely on from our WordPress website builder service:
An efficient system is a priority. A website is a business tool. Therefore, it should be as easy and efficient to use as any other tool. The WordPress website builder service you use should offer complete design, hosting and maintenance solutions, providing time and cost savings for your organization.
Form follows function. Every design decision, element and detail in the website should have a purpose. Don’t add anything solely for the sake of aesthetics. Even something as seemingly cosmetic such as your choice of color scheme can play a huge role in brand and identity building.
Design with an audience in mind. A business website exists to cater to its target customers, so make sure it serves the best interests of your market. Do the pages load fast? Will 
a visitor be able to easily find the information they are looking for? Will the website provide them enough reasons to stay or come back? Website speed and performance optimization features from WordPress can be instrumental in making your website a pleasure to use.
It’s important for businesses to always be evolving as their market evolves. You need to be in touch with the latest movements and behaviors of your customers, while staying true to your values and principles, if you want to stay visible and credible as a brand.
That’s why when we build our websites here at Littlejohn’s Web Shop, we find it helpful to treat each website as a work in progress. Our strategy is to make each website powerful and beautiful when we launch it, while seeing to it that there will be room for easy updates and improvements.
About Jeremy Littlejohn
I love web design and marketing and have a passion in helping business owners enjoy a results-driven online business. I am a loving father and husband, and legitimate business man with high integrity.
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