A lot of companies think that local SEO is reserved only for mom-and-pop shops. As such, they miss out on several benefits this type of SEO offers.
Recent developments, including the Pigeon algorithm update released by Google, herald the increased role of local SEO in online marketing. Many companies that have invested in local SEO have reported substantial gains following the release of the Pigeon update.
But why should you consider investing in local SEO if you are already enforcing different SEO and other online marketing strategies?
For one, this allows you to take advantage of Google’s favoritism toward local businesses. The search engine giant has historically favored local businesses, offering them multiple powerful tools for free. One key reason behind this is that Google wants to showcase local businesses that are popular with users.
Google is also working hard to provide users with individualized results. Although current technologies are nowhere near what the search engine envisions, local SEO is a key step toward that direction. Today, you can catch a glimpse of what Google wants to achieve. Through the use of user’s search history and geographic location, the search engine can deliver more individualized results.
The increased use of mobile and wearable devices is driving the need for local SEO. Most users of these devices are looking for establishments which will cater to their needs within close proximity.
If you are interested in local SEO but don’t know where to start, here’s a quick checklist of the steps you need to undertake.
Claim your local business profiles online
Pore over every listing about your business in online directories, review sites and even on Google Maps and make sure that the information on these are updated and accurate.
Create content for a local audience
The next thing you need to do is to optimize your content. The simplest way to do this is to include the name of the neighborhood, city or region in the headlines and body of your content. It would also be helpful to get your content published in other relevant blogs and local news outlets.
Entice your customers to leave a good word for you
Although you cannot directly solicit positive reviews from your customers, establishing a presence on review sites is a major step toward that direction. Check these sites regularly, strive to increase positive reviews, and respond promptly to any concern.
If you begin allocating resources toward local SEO on a consistent basis, you will soon reap the rewards, especially now that conditions favor this type of SEO.
About Jeremy Littlejohn
I love web design and marketing and have a passion in helping business owners enjoy a results-driven online business. I am a loving father and husband, and legitimate business man with high integrity.
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