In this digital age, a website is just as important to your business as your physical office is. With consumers constantly glued to the Internet for much of each day, business owners can’t afford to miss opportunities for conversion that are presented across the World Wide Web—and an official website will serve as the hub for your online activity.
It’s not enough to want your website to be pretty and fun to browse through; this online asset has to be strategically designed to motivate your visitors to perform specific actions that will benefit your business. This means that your website must be able to get visitors to share their email address, subscribe to your newsletters, pay a visit to your office or store, make a phone call, attend your events, join in on the conversations across your social media profiles, or make an actual purchase.
Your website can get your target audience to do all that and more—as long as it’s carefully and insightfully designed to convert traffic into customers.
How to boost sales through website design? Here are four simple yet powerful ways to get the job done.
Keep layout and navigation simple. Today’s Web users aren’t impressed by flashy animation, garish colors or flamboyant stylings. In the age of Instagram photos and tweets, people have come to value minimalist approaches over over-the-top presentations. Clean and simple designs that present a few navigation options that instantly take them to different parts of the site are better appreciated.
Make it responsive. When was the last time you went for a walk, took the bus to work, ate at a restaurant, or did practically anything without seeing people with a device in their hands? People take the Internet everywhere, so make sure that your website is accessible regardless of whether your prospects are using their smartphone, tablet or laptop.
Present your brand’s authentic self. Write your own content. Post photos of your team, your actual products, your recent events, your own premises. Web users won’t be impressed by your site if they find stock photos that they’ve already seen countless times on other websites. Make your content organic and original so people can get to know your company better.
Be reachable to your audience. More people consider websites to be the official point of contact if they need to get in touch with you, so make it easy for Web users to ask questions, request quotes, make reservations, etc. A single simple form would be all you need.
A professional website design company can put together an effective website for your brand, or help tweak your existing site to structure it better for optimal conversions. With Web specialists taking the lead, your business can attain more substantial profits and a more compelling online presence in no time.