Most SEO strategies are roughly divided into two components: on-page and off-page. Some marketers prefer to work only on the type of optimization they need based on specific factors such as the age of their website and the volume of content on their site.
Others invest in both on-page SEO and off-page SEO elements in the aim to get the best results from both worlds.
While the SEO world keeps changing, some approaches have proven to be effective and still relevant as ever when it comes to helping your brand get noticed by both human users and search spiders, leading to better rankings. Here are some time-tested tips to consider:
On-page SEO: Best practices to follow
On-page optimization elements are those that are visible on (and are happening within) the site. A solid on-page SEO approach will have the following factors present:
- Quality optimized content. Brands need Informative and engaging content that has the right keywords and answers the queries and interests of your audience. It must be original and presented in a variety of content formats preferred by target customers. Moreover, it must be published on a regular basis.
- Correct on-page elements. These include the page title, page description, headings and images that are built and formatted to help human users and search engines understand your site and its purpose better and faster.
- Descriptive, structured URL. Your URL structure should include your keywords and ideally be short and descriptive. It must show the information hierarchy in your site, allowing users and search engines to navigate your website more efficiently.
- Internal linking strategy. Give users more reasons to stay on your site by adding links to your content that lead to other internal pages. Well-placed internal links likewise help search engines discover these other pages and identify the most important places in your site.
Off-page SEO: Techniques to try
As the name suggests, off-page SEO refers to elements outside your website. Some of the reputation-building tactics you can do offsite include the following:
- Be visible on social media. Better yet, build a community there to foster better engagement and understand your customers better.
- Share your expertise. This can be done through a number of channels including forum postings, submitting articles on authority sites, contributing or guesting in other sites, and exchanging links with fellow content publishers.
- Provide more exposure to your content. Try blog marketing, directory submissions, social bookmarking and other promotion techniques.
For many businesses, a good mix of off-page and on-page SEO techniques can bring in more qualified traffic, increase visibility, and generate more leads. But this must be done right and based on the specific objectives of your business and the behaviors and preferences of your target market.
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About Jeremy Littlejohn
I love web design and marketing and have a passion in helping business owners enjoy a results-driven online business. I am a loving father and husband, and legitimate business man with high integrity.
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