If you still think that social media is just an add-on to your digital marketing, you may need to reevaluate, if not overhaul, your entire strategy.
The influence of social media continues to grow and it’s playing a vital role in shaping and changing the online marketplace. In many industries, they now consider social network marketing as one of the most effective platforms (if not the most effective) for building their community and increasing engagement among their customers.
According to a study recent released by Duke University’s Fuqua School of Business, businesses will be increasing their spending on digital marketing by 12.2 percent more than last year. And social media (specifically, analytics) is where the big chunk of the increased digital marketing budgets will go, along with mobile and data analytics.
The numbers clearly show that whether you’re a big brand or a small enterprise, it’s high time to take a full, good look at your marketing approach and see how a social media component will fit in. Meanwhile, if you already have social media campaigns in place, then it pays to make sure that these are in fact aligned with your current needs, as well as with the situation in the market today.
To make sure the time and money you spend on social media will deliver the right returns, make sure to consider these proven social media marketing success tips:
Start with the right mindset. No matter how diligently you follow the Facebook marketing tips offered by industry experts, you won’t get results if all you do on your account is promote your products or announce your events. Social media marketing leaders know that the social media platform is not just a bulletin board or an advertising avenue, but rather an effective channel for engaging in conversations with their customers. So listen to what your customers are saying, respond to their feedback, and be proactive in reaching out to them.
Review your current social media presence. Do a social media audit before launching anything new. You need an in-depth perspective because like most businesses, you most likely are facing a conundrum: You know and experience just how powerful social media marketing is, but you’re still having difficulties figuring out exactly how to calculate the ROI from your social media efforts. Make sure you know where you stand, then plan your steps from there.
Test and measure. Implement A/B testing for your campaigns, so you only spend for those that really get you the response you are after. Of course, to know what response you’re looking for, it’s important to establish your goals right from the very start. Identify the metrics that matter most to you, so you know where to look when it’s time to evaluate your efforts.
Get expert help. The online marketing scene is becoming more challenging and complex each day. Businesses need to implement increasingly sophisticated, more specific and more targeted efforts if they really want to stand out from the competition. Even if you know a thing or two about the landscape, you still will most likely need to hire specialists in social media marketing to kick your marketing into full gear.
About Jeremy Littlejohn
I love web design and marketing and have a passion in helping business owners enjoy a results-driven online business. I am a loving father and husband, and legitimate business man with high integrity.
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