Stop Wasting Money on Online Marketing Mistakes

It can be frustrating to invest a sizeable amount of your budget toward online marketing mistakes and advertising only to reap marginal returns while your competitors are faring well.

There is no single sure method that will guarantee success in digital marketing. Each campaign is comprised of several moving parts that you need to pay close attention to. If you neglect just one aspect, you might not get the results that you are after.

And sometimes, things do not have to be complicated. Learning and mastering the basics can go a long way in ensuring that your customers find you and engage with your brand.

Sometimes, without even noticing and with good intentions in mind, you are throwing your marketing campaign off-track with simple mistakes.

5 Online Marketing Mistakes?

Customers can’t find you easily on Google

You’ve hired the best team of designers and copywriters to help build a website for your business, and yet you are not noticing any difference in your leads and sales.

Before figuring out what’s wrong with your website, you should take into account how long it has been up and running. A new website can take anywhere between a few months to a year before getting a good ranking on search engines like Google. Sometimes, all you need to do is to wait patiently while laying the groundwork for future success.

What groundwork? If you want your customers to find you on Google and other search engines, you need to invest in quality search engine optimization (SEO) work, combining technical aspects with the publishing of quality and relevant content that drives customers to your website.

Poor design

But, say that you have invested in SEO and potential customers are coming in droves, and yet again, you do not see a big bump in conversions. What gives?

If you have a substantial amount of traffic coming in and yet these customers are not converting, one possible area that you should look into is your website’s design.

Is it easy to navigate? Can customers easily find what they are looking for? Does your website load quickly?

The key thing to remember here is that your website is vying for the time and attention of Web users. If your customers think that you have nothing valuable to offer because they can’t find what they are looking for due to poor design, they will bounce off from your website. This leads to lost opportunities and wasted resources.

You have too many offers

You have a sizeable number of subscribers on your mailing list and you regularly send them newsletters. Ideally, you should mix your offers with helpful tips which establish your company’s authority.

However, when you make offers to your customers, do not overwhelm them. Providing them too many choices is just as bad as giving them none. When you make too many offers, the tendency of your customers is to become paralyzed into inaction. For email campaigns, your customers only need to decide on one thing: whether they want it or not. If you provide too many offers, you complicate matters for them by asking another question: Which offer should I focus on?

No lead generation form

Not all customers who visit your website will end up buying from you. Some are simply looking for information while others have a clear intent to buy. It is the latter group which you need to focus more on. And one tool that can help you here is a lead generation form.

Why focus on the latter group? This segment of site visitors are the ones initiating a relationship with you. They know you and are more likely to opt in. In short, the messages you send them will not appear as unwanted and intrusive. You can reciprocate the interest and push things further by collecting information from them using a lead generation form.

Advertising on Google and Facebook but your site has none of the above

Both Google and Facebook are effective platforms for promoting your business and its offerings. But again, it all boils down to mastering the basics. If you do not have a solid platform (your website), you won’t be able to leverage the power of Google and Facebook. Check what’s missing from your website, tweak it, and then move to the next level.

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