For businesses seeking to gain greater revenue, extend their reach across their target markets, and build a professional, reliable image for their brand, there’s no goal more important than creating or maintaining a top notch website. It’s no secret that consumers are becoming tech-savvier by the minute, so it’s important to keep up with their mobile activities and provide them a site that they will find easy and engaging to use.
A well-designed, highly functional website introduces your company to potential customers, helps them discover your products and/or services, enables them to communicate with you, provides them further resources and channels to learn more about what you are about, and keeps them informed of your latest and upcoming promotions. It’s important, then, for this online asset to look and work great, as it will leave a positive impression and encourage visitors to keep coming back or purchase a product.
Staying updated
Every year there a number of website design ideas emerge to become the trends to emulate in order for website owners to experience their unique benefits in their own websites. For 2015, here are some of the more notable design concepts that can help transform your website from “okay” to awesome.
1. Longer scrolling sites. Sites that require a visitor to click repeatedly to get to another page or piece of content can certainly test one’s patience, especially if the loading time isn’t that speedy. Users find it easier to simply keep scrolling down to easily access the information they need.
2. Large header text instead of images. Large background images quickly became popular in the past year because beautifully composed high-resolution images can surely catch one’s attention. However, website designers this year are expected to lean more toward leaving the huge images out and letting large text take the spotlight. Aside from a cleaner appearance and easy reading, this absence can help the homepage load faster.
3. Hidden menus. Compared to websites of earlier times that presented a complete roster of icons to lead visitors from one part of the site to another, modern websites are favoring menus that will only be visible once the user is ready to move on, via an icon that appears and can be clicked.
4. Overall simplicity. Overly colorful sites with heavy layouts and excessive images are things of the past. In general, websites that eliminate non-essential design elements are being preferred by Web users for their clean interface and easy-to-understand navigation controls.
Professional website design can help you gain a stronger online presence for your business. In this new year, paying close attention to design philosophies that draw and engage more visitors will give you decided edge over the competition.
About Jeremy Littlejohn
I love web design and marketing and have a passion in helping business owners enjoy a results-driven online business. I am a loving father and husband, and legitimate business man with high integrity.
- Find more about me on:
