Making websites mobile-friendly has been the recommendations of many experts for a few years now. As the number of people access the Web via various devices that are mostly handheld, it became important for anyone wanting to establish a strong online presence to make sure that their websites look good and work great on most smartphones, tablets, phablets and other mobile platforms.
When Google announced their algorithm change that assigns the mobile-friendliness of a site as a primary ranking signal, businesses that are not yet running their websites on mobile themes made sure to sit up, listen and take action. If you’re involved in the online space, it’s important to be in touch with your audience’s behaviors and preferences so you can make the adjustments to make you more visible and accessible. And in most markets, that means investing in mobile-friendly sites.
If you’re a business owner or a digital marketer, why would you want to go mobile? The following are some of the top reasons:
You want your target visitor to find you. Google will index your site and give you higher search rankings if your website is mobile-friendly. You want to be found by mobile users. The up-to-date and positive information you have released about your business won’t appear on mobile search results if the information isn’t hosted on a website with a mobile-friendly format.
You want to welcome your audience. You want to invest in a mobile-responsive website because you don’t want to lose your visitors. If your site takes too long to load or if it doesn’t work properly on a mobile platform, your potential customer will have no hesitations about abandoning your page – and turning to your closest competitor.
You want your audience to stay. Mobile-friendliness influences the amount of time visitors spend on your website. When visitors are able to access and navigate your pages smoothly, they will most likely be motivated to keep on exploring your site. And you know the drill – the longer they stay, the higher the possibility that they eventually will become customers.
You want to offer a pleasant experience. A website is not just a piece of virtual real estate – it’s an entire experience that you can offer to your target audience. Of course, you want that experience to be positive and worth repeating. You want visitors to come to your site, and leave with a good impression about your business. If the experience is really compelling, they may even make a purchase as a result of that visit. That’s how empires have been built online – and that’s a possibility for your venture as well, if you are able to use the right mobile website strategy.
About Jeremy Littlejohn
I love web design and marketing and have a passion in helping business owners enjoy a results-driven online business. I am a loving father and husband, and legitimate business man with high integrity.
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