5 Reasons Why Website Maintenance Is Critical To Your Business
As an entrepreneur, you care about your business and highly value its success. And you know your website is an essential part of your business.
Yet, once in place, they are often neglected, and unfortunately not given the time and attention necessary for them to work optimally.
For those who have a website for their business, maintaining it matters just as much as it’s design.
If you feel like your website has been on the back burner for too long, it may be time to ask yourself a few questions…
“Does my website reflect my desired results for my business?”
“Is there more I can be doing to create a well run and successful website that will benefit my business?”
“Am I consistently maintaining my website?”
“What could I be risking by not properly maintaining my website?”
Today Littlejohn’s Web Shop will answer these questions and give you some pointers that will help you make your website a true success.
1. Website Maintenance Improves User Experience
A website that is working slowly, has a confusing layout, or has no recent posts or updates is not likely to impress users.
It is so important for your visitors to be wowed when they visit your site. This way they will have a desire to come back, book your services, and even tell their friends about it.
One way you can improve your users’ experience is by making sure your website is well organized and running efficiently.
You can also be sure to have relevant posts often. Updating old or irrelevant information that is just taking up space is also a wise choice.
It’s not uncommon for business owners to fret about website maintenance costs, and wonder if these services are really worth the effort.
But in order to have your business flourish, it is vital that those who come to your website are impressed and have a seamless experience!
2. Website Maintenance Protects Your Company’s Reputation
Your website is the face of the company. It is often the first thing people see when they are deciding if they are interested in what you have to offer.
If your website is a mess, full of broken links and error pages, or just not easy to navigate, your reputation may go down.
Avoiding the bad press that comes with mismanaged websites will greatly benefit your business.
Website maintenance services are essential to keeping your credibility and building success.
3. Website Maintenance Keeps Essential Files Backed Up
This may not be something on your radar, but it’s not too late to start!
Backing up your website is a process that essentially makes a copy of all of your website data.
This keeps you from losing all of your hard work if something was to malfunction.
One of the most important things that website maintenance does is back up your files.
At Littlejohn’s Web Shop, owner Jeremy often tells clients,
”If you don’t back up your files, you are at risk for losing your whole site.
It’s less costly to pay someone to provide you with maintenance than it is to start from scratch”
Backing up your files consistently is incredibly crucial to running a website. If you don’t get into the habit of doing this often then your website will be at risk.
It can take some time and know how, but performing backups yourself (or outsourcing this task to a trusted company that offers website maintenance services) is well worth it.
4. Website Maintenance Ensures Security
Website security is one of the most important reasons to maintain your website. You certainly don’t want to allow hackers to steal your site’s data.
Don’t be deceived into thinking your site is too small to be hacked.
Hacking happens to websites of all sizes and types. The websites that are not being properly maintained are at the greatest risk of being hacked.
Hackers most often get in by exploiting the weaknesses in out of date software and insufficient security systems. Once in, they can steal important information from you and those who use your website.
Do you and your viewers a favor, and maintain your website to help keep it secure.
5. Website Maintenance Boosts Traffic
It is important to keep your loyal followers happy and continue to give them new information and posts. However, getting new traffic and followers on your website is very valuable as well.
Adding new content consistently helps to drive traffic to your website and improve search rankings, and is easy to do when you’re maintaining and optimizing your website on a monthly basis anyways.
“Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.
Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means.”
A well-maintained website is more likely to have high ranking, and with that, more traffic.
Put in the effort of maintaining your site and you will reap the benefits!
This may seem like a lot of work but there are many ways to simplify it, such as having a professional help you get started.